Are Job Ads Hindering Women in HR?

Ever wondered why women are everywhere in HR, but kinda scarce at the top? A new study suggests the way jobs are advertised might be playing a part.

Researchers looked at 158 HR job ads in the UK and found something interesting: the higher the salary and the loftier the job title, the more likely the ad was to use words that stereotypically point towards men. These ads were also less likely to mention things like promoting diversity, inclusion and equality in the workplace, or offering flexible work options. Not exactly screaming ‘welcome aboard’, is it?

The study, ‘Leading’ by example? Gendered language in Human Resource job adverts by Maranda Ridgway, Louise Oldridge and Sharon Mavin, suggests this isn’t just a coincidence. The researchers reckon this masculine language might be putting women off applying for senior HR roles altogether. They argue that these ads reinforce the idea that leadership is a ‘man’s thing’ – not exactly the message you want to be sending out in 2024!

So, how can we fix this?

Here are three easy-to-do things to do to ditch the bias and write job ads that attract everyone:

• Ditch the ‘he-man’ words: Avoid words like ‘dominant’ or ‘aggressive’ and opt for powerful alternatives like ‘strong’ or ‘confident’.
• Focus on the Skills: Instead of saying ‘we need a go-getter’, describe the specific skills and experience required for the job.
• Be ED&I Champions: Showcase your commitment to diversity and equal opportunities in your ad.
• Flex for the Best: Mention any flexible work arrangements you offer – it’s a major perk for everyone!

By making small changes like this, you can open the door for talented people who might have been discouraged by old-fashioned lingo. It’s a win-win for everyone: companies get a wider pool of great applicants, and everyone gets a fairer shot at reaching the top of the ladder.